Entrepreneurship and New Ventures Research Paper

Entrepreneurship and New Ventures - Research Paper ExampleBecause of these trends, in that location has been explosive growth in positiveness in health fellowships devoted to womens needs that be both exclusive and have programs that are designed with female comradeliness in mind. In fact, in 2005, the entire global health club industry reported over 105 million members, with well over 50 percent gruelling in the United States (ihrsa.org, 2006). This indicates a sizeable potential marketplace even when futher deconstructing the existing market to let in only women and their alert participation and desire in health club rank. Since the market for health clubs is shared nearly 50/50 for men and women who currently hold membership, it should be assumed that the potential market opportunities for health club development and ownership consists of 52 million women. What can explain this growing please in the female market (consisting of 18-60 year old market characteristics) for health club use and membership? There are many factors that are both motivational at the intrinsic level and overly relating to personal desire for a conk out body to satisfy vanity and tangible health guard needs. Offers one expert organization pertaining to the health club industry, women want to work out without having to worry nigh looking fat, sweaty or makeup free in front of a bunch of men they founding fathert know (Dean, 2011, p.1). Women who are interested in women-only health clubs are finding personal camaraderie with others in an environment where they can comfortably exercise among women with similar body characteristics or other fittingness goals. These environments provide for a sense of privacy and exclusivity and also maintain the potential to develop many semipermanent friendships developed through with(predicate) the sharing of individual health goal needs. There are also motivational elements that continue to provide intense profit for existing womens onl y health clubs. According to Marandi, minuscular & Sekhon (2006), the values that drive women to these health clubs is a personal sense of accomplishment, self-respect, a more active lifestyle, and insane asylum of a sense of personal belonging with others. These motivational elements are psychologically-driven and are essentially uniform amongst all age groups, marital status, occupation, and lifestyle security (Marandi, et al.). Much to the advantage of this proposed health club development, there are no specific markets requiring segmentation that would supersede another, thus, again, providing virtually unlimited market potential with an active 52 million female market group. The industry outlook is significant, as existing companies that specialize in womens health needs continue to diversify their product offerings and programs to sustain the benefits of women looking to establish better self-image and personal health. It is common in this industry to gain extended marketin g presence and profitability through supplementary vitamin products, health and wellness books, and also the existence of new personal training activities such as massage therapists and other club professionals. Since 2009, 37.4 percent of all adults (both male and female) have used some intermixture of health