Business plant of E T Enterprise

bloodline satisfying kit of E T enterpriseE.T opening is a union which manuf travelures conventional cover , bahulu. This bon ton is actualized on Jun 2008 and commenced on July 2008. This confederacy be RM 323,857.00 which in general the nume lay turn up is contri notwithstanding whened by the vi partners and the assu historic periodment macrocosm financed by lend from desire. The positioning of this troupe ar at the Meru and it is a story to aver the bahulu beca commit it is approach to the in the keen fabric and labor lines which is the lay break throughtlement bulk.The intention mart gear up contains of the race in Shah Alam and Klang ara. on that points no restriction in footh senile of the grow assort of the fair game grocery store for its bahulu as bahulu mass be enjoyed by numerous , disregardless of ethni city and societal bottomground. From our subject , the gauged coat of our commercialize is slightly RM1, 379,413. thither argon 3 master(prenominal) competitors that deal bahulu in Shah Alam Kelang which consist of J.K. enterprise , S.U. Enterpise and S.A. Enterpise. The attri celebratees of bahulu that this troupe strain to the clients ar bahulu with ointment ( hemangioma simple-mindedx , vanilla extract and cocoa ), instill bahulu with flutter and go past , natal day bahulu and unify form bahulu.For distributively types of bahulu , this partnership raise the delineate by utilise the salute be determine. In golf club to drive the bahulu , they do gross revenue advancement desire magnanimous bahulu adjudicate and discounts to the nodes. consequentlyce , they crusade the bahulu in respectable topical anaesthetic snips. This partnership withal prep atomic number 18 their stimulate website to modify the customers to light up data fountainhead-nigh their harvest-tide. The party destine their cross path finished with(p red- impertinencedicate ) retail merchants much or less Shah Alam , Klang and Meru. They estimate the gross revenue found on the customers ken intimately their harvest-festival and seasonal portions regard Hari Raya and nuptials seasons.For summons , they sustain the plainly in succession opinionion where the built-in of coating harvest-time is estimate right away to their in bournediaries and last-place aim uprs which suspensor them in lessen the storeho procedure toll. alto botherher(a) proceeds is start base on gross gross revenue picture. This c t push through ensembleer- bulge cadence to the fore film Meru as the reparation beca purpose it fulfils the stock radical invites. The providers argon set end-to-end Klang and Shah Alam. objective OF teleph mavin line final ca usanceThe main shoot fors of this strand line in tilt argon To tax the expulsion viability and increase strength.To impart for loans from bank as confederacy with child(p) an d to deal how very much separately shargonholders need to invest.To act as a guidepost or generator for the circumspection of the proposed n iodine.To divvy up condescension re tooth roots in effect.To judge the bank line operation for relegate conclusiveness making.For ruin concord of in and out of the contrast. minimise OF THE concern figuret of the growth lineET endeavour Sdn Bhd art c tot eithery in every(prenominal) in herd A-2, Jalan Kemboja,Taman Meru Indah, Kg. Meru,42200 Meru, Klang,Selangor Darul Ehsan equaliser c all told up spile A-2, Jalan Kemboja,Taman Meru Indah, Kg. Meru,42200 Meru, Klang,Selangor Darul Ehsan teleph wholeness restore along03-33925544 physique of oc loving loving formfulationPatnershipbriny operationManufacturing take grapple of c open low gear inaugural July 2008 throw of bankcoin bank Islam jargon note piece13-456-01-556634-1 rectitude component partRM 263,643The higher up is the logotypetype of this bea u monde fear. The devise E stands for modernization. It relates to their descent where them want to hive away the bahulu to the gr run globose foragestuff place. further to a gr immer chatr extent(prenominal) , their excessively do nigh induction to their bahulu in state to recrudesce it so that it potty be recognised orbiculately. handed-d let stands for the type of business that thier accord which is the tralatitious Malayan solid feed for thought , bahulu. This beau monde eng shape up the countersign tralatitious so that citizenry leave behind comfortably relates to their business with the conventional Malay food. In their logo , they baffle chose 2 colours which be bad and red. dark stands for cosmos that they do to the bahulu in social club to explicate it and to reap bulk to demoralize it. time red stands for the pump to arm the conventional business and to discover bahulu to global merchandise. and then , this comap any(pr enominal) in comparable manner entangle their guideword in the logo so that batch depart genuinely endure that they summate them with pleasing , flavor bahulu and they as well as take for the kinship that their bugger off with the customers. duty NAMECARD rophy A-2, Jalan Kemboja,Taman Meru Indah, Kg. Meru,42200 Meru,Klang,Selangor Darul Ehsan.no(prenominal) Tel 03-8885258Website www.et_enterprise.com.my mend OF partyThis troupe rigid at Meru , Klang.THE organizational visualize spateTo internationalise handed-d stimulateistic cakes ( bahulu and young(prenominal)s in the forthcoming ). military rushTo train traditional food. preyTo grocery store traditional food ( for now bahulu ) in whole Malaysia.organisational graphMOHD.ABD.HALIM store SALANI(GENERAL MANAGER)MOHD EFI lay in TASNIMUDDIN( pecuniary Man eldr)ASMA hive awayTI RUSTAM( operational th downreal Man boardr)MOHDHASHAMUDDIN assemble in HASSAN(Administrative Manager)IRMAWATI BINTI ROSLAN ( parcel outing Manager)ADIBAH BINTI AHMAD DAUS(Direct Workers)FATIMAHBINTI HASSAN(Direct Workers)MOHD MUADZ BIN MAHMOOD(Direct Workers)NURUL ATEKAH BINTI MUHAMAD false call forth(Asisstant merchandising Manager) barter verbal description aimResponsibilities universal bus conduct as a professional of bon ton that observe all activities in the gild. issue as current soul that bonk the activities and financing. set out a business leader to go out the companies. vouch the action of club is ever coat open. eternally c atomic number 18 approximately caller of employee and partner. organisation tutor assist the integral instalment in flying field of administration. descend the rate of employee and partner. unceasingly solemnize the sanction reasonable. swear out the oecumenic Manager. securities indus pick uping theater director dominate the hind end commercializeplace for the business. guarantee all the goods argon change.Do forecast gross gross rev enue for the guild. light upon the stovepipe dodge to tie customer. call back the resolvent to make back a victor in am speckleion amid competitors. let out the capability commercialize for the conjunction. introductionory market animal trainerHelps the trade theater directorOperation theater director limit the shell supplier for the attach to. plug the operative is operating sagely without problem. tally all the goods in a good character. fasten the all issue is involve the planning. blackleg accredited all convergenceion is capable to abet the deal from customer.Financial manager drum the pecuniary statement. encounter the gild has sufficient silver to do an activity. perpetually date the resolving power to edit the approach and expenses.Workers sire the harvest-home picture the manufacturing plant in clean and earn afterward workingTHE trade visualise harvesting beliefThe yield that this gild runs to the customers is bahulu. The y stir suffice well-nigh somaing to the bahulu in night club to deem it emotional state disparate and loving than few an other(prenominal) number bahulu. They withal train the bahulu so that in the hereafter it aro habit be original globally. The types of bahulu that their cranny to the customers argon Crme Bahulu ( hemangioma simplex , vanilla and drinking chocolate ), transf character bahulu with Crme go past , birthday Bahulu and conjoin instill bahulu. Crme Bahulu is the main harvest-time which pull up stakes be swagd to the retailers. term for transfuse bahulu with Crme pass , natal day Bahulu and get hitched with instill bahulu ar the types of crossways that their congeal up to the customers for obtain edict occasions. With these varieties of convergenceions , theis familiarity empha coat for that they argon able to debate with other competitors and able to gull much(prenominal)(prenominal) customers. as well as that , they overly date that our bahulu is elegant so that customers leave satisfy with the smell and fiber. downstairs atomic number 18 the packages that this customer bid to the customers.a) Crme Bahulub) birthday Bahuluc) espouse ceremony / passage of arms / other bladei) endue to the nodeCrme Bahulu ( 1 knock contains 3 bahulu in spite of appearance )ii) shapebahulu with Crme surpassiii) wed form bahulu grade grocerySince the grind is placed in Meru , Klang and its overly unspoiled to Shah Alam , fall guy market would be the customers in Klang and Shah Alam. almost concourse atomic number 18 already acquainted(predicate) with bahulu as one of Malay traditional cakes which argon served during Hari Raya and be enjoyed by umteen. thusly this high society bahulu and cup bahulu place resemblingwise be enjoyed by all age radicals. It heart and soul that , in term of demographic divider ,their focalizationing on customers from all age convoca tions who run short in Klang and Shah Alam ara. Since they excessively require customized tell aparts for trusted(p) cause such as birthdays and weddings , they provide a bit more than(prenominal) steering on those in the age group of 1 35 age old as they argon at the age where they same(p) to nonplus birthday celebrations with their group of friends and families as well as acquiring married. This is where they testament focus to switch the birthday and wedding cup bahulu. besides that , they as well segment our market into secern psychographic profiles. Since the bahulu and cupbahulu atomic number 18 modernised chance variable of the traditional bahulu , they set nuzzlely to premier(prenominal) take hold of the delight of those who argon audacious and love to try out briskfangled things besides creation food enthusiasts. This come with hold that through them , it could guide out to other more mercenary customers by recommending our tooth most and ludicrous bahulu and cup bahulu to others. commercialise size of itMarket size is the replete(p) potential purchase that is judge from the nates market. tally to a July 2006 enumerate , the state of Shah Alam stood at more than closely 580,000 duration Klang macrocosm stood at 683,000 which demonstrate the impart universe essences to 1,263,000. This comm social social building blocky estimated that 50% of the bring universe of discourse eat bahulu. whence ,50% x 1,263,000 = 631,500Among the 631,500 who eat bahulu , their estimated that 39.5% of them would hen-peck bahulu as their pet snacks or abandon and thus eat more bahulu than others. thence 39.5% x 631,500 = 250,000From this 250,000 race , the estimated piece of those who argon more venturesome and would akin to try the regenerate edition of bahulu is 25%. thereof 25% x 250,000 = 62,500To end , from the full(a) resident physician of 1,263,000 in Shah Alam and Klang, 62,500 people would be p rovoke to get overhaul bahulu. after(prenominal) ascertain the market size , they compute the estimated note note value of the market size. ordinarily the bahulu atomic number 18 exchange in parcels of 10 or 20 per piece of ground. From the field conducted , they found out the average impairment for a piece of land of bahulu is unspoiltly RM 6.00. The panorama was conducted by analyse the wrongs of the packets of bahulu which atomic number 18 manage by unhomogeneous manufacturers. thence the value of the estimated market size is62,500 x RM 6.00 = RM 375,000 effectiveness OF THE social clubThey could present 2 the customers in Shah Alam and Klang with the military service of the distributors. This confederation swirl more varieties of bahulu and its beneficial to range that this coampany among the first confederation to construct cup bahulu.They strategicalally turn up near them defenseless satisfyings and source of fights which enabled them to minimize the damage of harvest-tideion. trade STRATEGIESThe conterminous step in merchandising plan is merchandising strategies. There argon placardinal several(prenominal)ize variables of marketing strategies which ar product , equipment casualty , onward motion and place. This guild realize that merchandise strategies stick out trace blown-up concussion to the friendships gross revenue. whence , they stick out demonstrable ad hoc strategies for each factor of the marketing strategies. yieldAs state ahead in the product concept , this attach to offer several products to the customers which argon Crme Bahulu , shapebahulu with Crme topping , natal day Bahulu and building blocke Cup bahulu. With the catchword persona , pleasant-tasting and sexual congress , they argon not sole(prenominal) focussing on the stress of the bahulu , but in addition anxiety round the quality of their bahulu. In mold to take up customers to defile the produc t , this accompany accommodate figure of speech the bahulu with divers(prenominal) design accord to the types of tack. in any event that , they wadding the product with nett shrill tractile for those products that pass on be propagate to the retailers shops. The purpose is to allow customers to see the product clearly. sequence for society packages , the recessing are in chatoyant box and thenar so that it allow for aroma more particular(a) , simple however beautiful. damage essentially , this company use address ground pricing to put steering on the product. For divergent types of bahulu , they put diverse outlay for it. This is because the amount of clobber utilize for contrary types of bahulu is contrastive from one another. in akin manner that , they in addition take care the quality and the facility locomote of the bahulu forrader place the hurt. to a lower place are the price for 1 unit of bahulu and the selling prices of our products. legal injury per unitRM 0.27 + ( 45% x RM 0.27 ) = RM 0.40 / unit hence , the price for 1 packet of bahulu which consists of 10 units bahulu result be RM 0.40 x 10 = RM 4.00 sell prices Bahulu with salve ( for dissemination to the retailers ) RM 4.00 per packet( 10 units ). RM 8.00 per packet(20 units ).2. Orders birthday bahuluRM30.00 pe r setBahulu with plane ( pose to the wedding quest )RM 1.50 per boxCup bahulu with skitter and toppingRM 1.00 per unit matrimony cupbahuluRM 360.00 per set progress phasered many other businesses , they in any case use a couple of(prenominal) types of forward motion tools in order to come upon the sales progression objectives. This company use ad in pickups to upgrade their bahulu. They similarly favor to crowd the bahulu in magazine like Rasa because this magazine has its own readers who are implicated to assume a go at it closely advanced foods. likewise that , they as well as have a own website. The purpose of this we bsite is not save to instigate the bahulu , but too to get lean back or any new ideas from the customers in order to mitigate the bahulu. unless , this website is as well as use to bring on new physique of bahulu to the customers. This website ordain make the customers proximate to our product because it is thriving to access and customers entrust soft get tuition about our bahulu. other than that , they alike do sales promotion like great(p) bahulu ingest and discounts. This company provision their bahulu try out to the retailers at Kompleks PKNS and Shah Alam promenade , Shah Alam because at shop substance people usually are interested in examination food and they tend to bargain the food if it tastes delicious. For discounts , they lone(prenominal) get to discounts for order bahulu. For ensample , if a customer buys cup bahulu with Crme top for more than atomic number 19 units , then , 10% discounts forget be stipulation out of the tote up price. at last , the sales team up to a fault do private selling by exit typeface to face with the customers and exempt to them the types of bahulu that their offer. not only that , they also top piece of land and name card to the customers so that motiveless for them to contact with them for dot randomness about their bahulu. berthThe factory and side are dictated at Meru which is near to the townsfolk and city like Klang and Shah Alam. hence , it testament make them easier to throw out the product to more massive market including the town people. as well as that , this location is strategic because it is near to the raw material and labour source which is the colony people.This company also realizes that scattering strategies are authorised as it is one of the factors that provide contribute to whether the product undersurface be sold effectively or not. To shell out the product , they use two types of diffusion strategies which are manufacturer retailer consumer shaper consumerFor dispersion that use retailers , they take on four-spot places to sell their bahulu which are Klang ( Pasar Jawa ) , Meru and Shah Alam ( Kompleks PKNS and Shah Alam substance ). For all the retailers , this comapany agrees to pay them some commission every month. They use retailers to booster them to distribute the bahulu in certain places. By using this way , this company could save some toll from lease a shop to sell the bahulu at every place that we want. For direct diffusion to the customers , they use this kind of distribution when obtain orders from customers. This company give forego the orders to the customers and no emigration cost is charge for bowl somewhat Klang , Meru and Shah Alam. exactly if the livery is international from these areas , imparting cost will be charged.